Measure, Analyse, Understand visitors

Optimise your events with smart visitor analysis

With Event-Metrics, you always know who is on site, when and for how long. Event-Metrics offers you real-time analyses and user-defined reports to understand visitor flows and engagement and to optimise your event in a targeted manner. 

Visitor measurement at events

EVENT-METRICS gives you in-depth insights into the behaviour of your stand visitors! Find out not only how many visitors visit your stand, but also how long they stay and how many of them return. Find answers to crucial questions such as: 

  • Which exhibit attracts the most attention?
  • Is it worthwhile for us to take part in the trade fair again?
  • On which days and at what times are visitor numbers highest? 

Make data-based decisions and maximise the success of your presence with EVENT-METRICS! 

Event-Metrics Sensors

PRO Sensor

EVENT-Metrics PRO

  • Portable, stand-alone or multiple sensors for zones/clusters
  • Compact design
  • GDPR compliant data collection
  • Walkway coverage via triangulation
  • Power supply via mains power or power bank
  • Encrypted offline data storage 
event-metrics-sensor-1-1

EVENT-METRICS 5.0

  • Portable and self-sufficient
  • Compact design
  • DSGVO-compliant data collection
  • Limitation of the area
  • Supply via mains power or power bank
  • Encrypted offline data storage
Measure brand awareness

Measure brand awareness

Analyse visitor behaviour

Analyse visitor behaviour

Increase performance

Increase performance

Prove success with KPIs

Prove success with KPIs

Cleverly analyse visitor data with EVENT-METRICS - for your trade fair success!

Whether you want to check the target group relevance of your trade fair appearances or evaluate new event formats - EVENT-METRICS provides you with the insights you need. Just like Google Analytics for online marketing, EVENT-METRICS offers comprehensive analyses that serve as a solid, data-based foundation for your budget planning and the strategic orientation of your live communication. 

It's that simple: Place sensors on the exhibition stand, record visitor data and analyse it conveniently online - anytime, anywhere. 

Small sensors, big insights - with EVENT-METRICS for data-based success monitoring 

EVENT-METRICS allows you to evaluate the performance of your live communication measures at lightning speed and based on data. Simply place several small sensors on your trade fair stand and have them measure the behaviour of your visitors via WLAN technology in compliance with data protection regulations. 

The collected data will be available to you on the user-friendly platform in no time at all. Analyse visitor behaviour, optimise your trade fair concept and measure the success of your live marketing measures using clearly defined KPIs. 

To standard sensor guide
To PRO sensor guide

Discover the power of real-time performance analysis - like Google Analytics, only better! 

Immerse yourself in a world of precise data and meaningful metrics that give you unrivalled insight into your events. Our innovative WWM EVENT-METRICS app brings the power of professional analytics tools directly to your smartphone! 

Event-Metrics

We make live marketing measurable - simply and reliably

 

Messradius von Event-Metrics zur Besuchermessung

Increase your brand presence with precise data! 

The EVENT-METRICS sensor captures data within an impressive radius of 50 to 100 metres around your trade fair stand - depending on local conditions such as aisle width and set-up. All trade fair visitors within this area are reliably recorded and displayed in real time as passages in our portal and app. Track your brand awareness ‘live’ - with detailed graphics and figures that give you a clear overview of visitor flows over time on each day and throughout the event. Optimise your trade fair performance based on real-time data and maximise your impact! 

Your stand visitors analysed in detail

The EVENT-METRICS sensor gives you precise insights into the behaviour of your stand visitors. The sensor measures within a customisable radius that you can define flexibly in the portal or in the app. People who spend more than 2 minutes in this area are considered visitors to your trade fair stand. You have access to valuable key figures in no time at all: Find out the exact number of trade fair and stand visitors, the length of time spent at your stand and the proportion of returning guests. Maximise your trade fair results through targeted analysis and a deeper understanding of your customers! 

Related articles on visitor measurement

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Analysing event marketing for dummies

Apr 5, 2023 by Alexander Plum

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Event-Metrics - the smart solution for your data needs.

 

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